"IF THE ELECTION WERE HELD TODAY...":

UNDERSTANDING PUBLIC OPINION

I.  Introduction:  The Complexity of Public Opinion

A.  Clinton’s Impeachment and Public Opinion
B.  Public Opinion and Public Policy

II.  What is Public Opinion?

A.  Definition|
B.  Qualities of Public Opinion
        1.  Intensity
        2.  Fluidity
        3.  Political Knowledge
C.  How is Public Opinion Made Known?

III.  Public Opinion Polls

A.  What is a Public Opinion Poll?
B.  How are They Conducted?
        1.  Sampling
        2.  How Many are Polled?
        3.  Accuracy?
C.  Problems with Polls
        1.  Undecided Voters
        2.  Sampling Error
        3.  Wording, Question Order, and “Push Polling”

IV.  Political Socialization

A.  Definition
B.  Six Agents
        1.  Family
        2.  Education
        3.  Peer Groups and Associations
        4.  The media and culture
        5.  Events and Generational Effects
        6.  Demographic Traits

V.  Political Culture

A.  The Social Glue
B.  Definition

VI.  Conclusion: Why Is Public Opinion Important?

A.  Positives
B.  Negatives